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Description
Strategic Brand ManagementCondition: BRAND NEW ISBN: 9780198797807 Year: 2018 Publisher: Oxford University Press UK Description: A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's
Condition: BRAND NEWISBN: 9780198797807
Year: 2018
Publisher: Oxford University Press UK
Description:
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and the strategies they employ to compete for consumer loyalty.Written by international experts in the field, the book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in managerial implications and applications. Diverse and dynamic examples-from the pull of the latest Samsung phone to the British associations with tea, from Diesel's social brand positioning to Nintendo's use of brand nostalgia-are accompanied by adverts and images from the global campaigns to bring the concepts and theories to life. End-of-chapter case studies provide longer illustrations of the application of branding and challenge students to question company practices and apply the theoretical ideas they have learned through the chapter.The definitions and ideas used in the study of branding are distilled into 'Key Concepts', listed at the start of chapters and revisited within chapters, which summarise the essential points. A clear structure, diagrams of branding models, discussion questions, and a compact format ensure the book is a
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4.1 ★★★★★
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Product Reviews
★★★★★ 5
Great for adults who need full liquid diets!
Flavor Name: Turkey Bolognese with Bone Broth, Size: 3.5 Ounce (Pack of 1)
I don't really write very many reviews, but I am an adult with gastroparesis and these pouches are amazing!! I've been dealing with GP for over 15 years and I wish I'd known about these sooner. When I am in a bad flare, sometimes all I can keep down is liquids and baby food. These are so gentle on my stomach, and leave me feeling truly nourished, unlike so many of the mainstream baby foods that are clearly low quality meat or very sugar laden. I try to make my own soups and liquids from a Paleo mindset, but sometimes when you're really sick, you don't have the energy to even put something in the blender. These are amazing for those times and will be a staple in my arsenal from now on.
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Reviewed in the United States on June 26, 2025
★★★★★ 5
My daughter goes crazy for these!
Flavor Name: Turkey Bolognese with Bone Broth, Size: 3.5 Ounce (Pack of 6), Flavor Name: Turkey Bolognese with Bone Broth, Size: 3.5 Ounce (Pack of 6)
I was really nervous about introducing meat to my daughter, but Serenity Kids pouches made it really easy!
She loves the turkey bolognese one, and I love that it's pasture-raised with organic ingredients! My 8 & 6 year old gave them a try and said they were super yummy! Highly recommend!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 2, 2021
★★★★★ 5
Not just for kids. A great snack for long drives.
Flavor Name: Turkey Bolognese with Bone Broth, Size: 3.5 Ounce (Pack of 12)
Our daughter buys these for her toddler (1-1/2 years old). I do a lot of long distance driving and thought that these would be a convenient way to have a snack or even a small meal. I have just spent six days behind the wheel on a road trip and they worked out great! A good mixture of protein (beef, turkey, chicken) and veggies, especially the combinations. They are easy and safe to use while driving, have good flavor, are more filling than I thought they would be, and are certainly healthier than the snacks that are usually available on the road.
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Reviewed in the United States on November 20, 2022
★★★★★ 5
One Satisfied Mom and Baby
Flavor Name: Turkey Bolognese with Bone Broth, Size: 3.5 Ounce (Pack of 12)
Early on when on the hunt for baby food, this was one of the few brands where not only can I pronounce all of its organic ingredients, but the proteins were all pasture raised, wild caught and grass fed. So the true test was the taste test, SHE LOVED IT! Ate the whole thing in a matter of minutes. I use these when I’m out or on the run and I love it because I know she’s getting adequate nutrition with the best ingredients.
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Reviewed in the United States on October 30, 2020
★★★★★ 4
Hear Me Out!
Flavor Name: Turkey Bolognese with Bone Broth, Size: 3.5 Ounce (Pack of 6)
Okay, all moms, you've got to hear me out on this one!
The first time my kiddo tried this he hated the flavor! I mentioned it in my IG stories and the company themselves sent me tips and tricks on how to serve these meats.
The problem was, my baby had never had baby meat before, just fruits and veggies. Please understand that the thickness is a little thicker, but still creamy enough for even new eaters. We tried different recipes and ideas and now my son love them and gets his proteins.
I am SUPER impressed with this company and their willingness to help and offer advice and ideas. Their products are HIGH quality and made of only the best ingredients which makes this mama very happy!
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Reviewed in the United States on February 15, 2021
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